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JOB DESCRIPTION
JOB DETAILS
Job Title: Membership Relations
Manager
Location Aberdeen /London with Regional Travel
Reporting Line: Stakeholder & Communications
Director
Date: September 2020
Team: Stakeholder & Communications
Organisational Vision and Mission
Oil & Gas UK’s mission is to ….
“To champion the UK offshore oil and gas industry as part of a diverse energy mix, with facts, evidence, engagement
and advocacy”
OGUK’s vision is to …
“To be the leading association for the UK offshore energy industry, ensuring the North Sea remains an
internationally attractive place to do business”
Team Purpose and Objectives
To promote oil and gas as vital components of the energy mix and demonstrate the Total Value Add of the
industry;
To proactively manage the stakeholder and communications agenda on behalf of the organisation and its
members, actively pursuing a positive profile and reputation for the industry and OGUK;
To develop an effective brand management strategy ensuring all design, digital and editorial activities, and
media are optimised to deliver the strategy
To lead, develop and deliver:
o the Membership Value Proposition, recruiting, retaining and engaging OGUK Members to generate
ongoing revenue streams.
o high quality events which enhance the organisation’s reputation, messaging and income.
Job Purpose
Develop existing and new member relationships to generate and maintain a sustainable revenue stream for
the organisation
Job Dimensions
Budgetary Responsibility: TBC
Team Size: 3
Line Management: Membership Relations Adviser
Membership Relations Co-ordinator
Key Stakeholders:
Stakeholder and Communications Director, Board, Membership & OGUK
Leadership Team; Government Departments including: OGA; BEIS; Unions; Trade
Bodies; Supply Chain Forum.
Key Accountabilities:
Lead the development of a strategy and annual plan for member recruitment, retention and key account
management, working together with the Membership Relations Adviser, meeting agreed membership income
targets and engaging with all members across the UK and reporting to the Stakeholder and communications
Director on a regular basis.
Lead the association’s Key Account Management programme to successful delivery.
Undertake market-mapping and research to identify, target and approach new member prospects.
Maintain accurate and up to date records of all membership contacts, engagement activities & prospective
members in the CRM (Client Relationship Management) System.
Manage & promote good practice in the use of the CRM system across the association.
Plan, design and present compelling and bespoke membership proposals to companies, evaluating the
success of the proposals.
Understand activities across the organisation and clearly articulate how they relate to different types of
member company.
Monitor and regularly report to the association on evolving member needs, membership composition and
income and propose strategic changes to the Value Proposition as appropriate.
Attend relevant events and exhibitions to promote membership of OGUK, taking full responsibility for the
management of the OGUK Stand.
Create and develop compelling membership marketing material both in print and digital.
Respond promptly to enquiries from prospective members & relevant parties by phone, email or in writing
within agreed timescales.
Work across OGUK teams to encourage a customer focused culture and an evolving value proposition which
resonates across the membership.
Deliver public presentations to promote membership of OGUK across the UK.
Knowledge, Skills, Experience: (includes technical skills, professional qualifications, & competencies)
Demonstrated ability in delivering membership growth and stakeholder engagement
Excellent customer service skills
Knowledge of the marketing framework and drivers of relationship management
Strong relevant business experience in a similar role
Membership management experience with a trade association or other membership organisation desirable,
combined with a genuine interest and enthusiasm for the oil and gas industry
Excellent Relationship Manager who influences & collaborates with peers & stakeholders to deliver mutual
success.
Effective Change facilitator who thinks innovatively & acts decisively, adapting positively to challenges.
Results-driven, equally comfortable and experienced at working strategically or operationally to drive
continuous improvement and operational excellence
Role model who demonstrates high standards of ethics & professionalism, aligned to Company Values.
Detailed & broad understanding of the Oil & Gas industry, especially within the UKCS.
Skilled communicator, both verbally & written, confident public speaker.
Sound business acumen with a practical, solutions-driven approach to industry challenges & Member
requirements.
Quality and accuracy driven, with meticulous attention to detail.
Able to think clearly, creatively & decisively.
Able to present & sell organisational values, objectives and services to a wide range of senior people.
Excellent knowledge of planning, administration, marketing skills and techniques.
High degree of IT literacy, specifically in Microsoft Dynamic CRM, MS Office applications.
Flexible, able to work out of hours & to travel frequently within the UK
